Following on the heels (or should that be the leap that wasn’t pre-looked) of Facebook’s consumer advertising platform Beacon, Amazon has allowed its users to build up records of what they’ve bought and share it with people (friends) on Amazon. Obviously the big prize here is not accumulating friends like other social networks, but actual consumer items. Ca-swipe!
Amazon is one of the companies that deploys simple business ideas and are probably a step behind the early adopters. Their user reviews and comparison purchases model was peer-production and user generated content (UGC) before they became buzzwords. Now this. Their efforts in cloud computing also brand them as a player in the post W2 world.