Blog intelligence

Picked up this article via IR magazine. In summary:

  • IROs are beginning to monitor blogs about their companies
  • Many blogs have far more credibility than chat rooms ever did
  • Influential bloggers can affect reputation and even stock price
  • Your disclosure policy should cover comments posted on blogs

I created a blog for Barloworld in 2006, but with all the gatekeeping built in it never engendered spontaneous discussion and debate as one would hope for. There is a space for it, as I learnt today, even in venture capitalism, more about that later…

About Derek

My key interests are online investor relations, websites, social media, enterprise 2.0 and intranets, and XBRL. Speak to me if you need a solution in any of these disciplines, or follow my knowledge links on this site and others. Find me on Twitter, LinkedIn or in recent conversations.