Journalists taking New Media, Social Media seriously

Great research conducted by Brodeur, found via Valerie’s blog. I think the analysis is clear to understand from the stats alone:


  • The biggest impact of blogs is in the speed and availability of news.
  • Over half also said that blogs were having a significant impact on the “tone” (61.8%) and “editorial direction” (51.1%) of news reporting.

We’d like to think that news reporting is completely unemotional and factual. Research should uncover those factual data points, although I hear all the time from contacts I have in the news business that research budgets are being cut. What sells in my experience is the human connection, the story, and in regional markets the local angle.

That is why nearly 70 percent of all reporters check a blog list on a regular basis. Over one in five (20.9%) reporters said they spend over an hour per day reading blogs. And a total of nearly three in five (57.1%) reporters said they read blogs at least two to three times a week.

Journalists are increasingly active participants in the blogosphere. One in four reporters (27.7%) have their own blogs and nearly one in five (16.3%) have their own social networking page. About half of reporters (47.5%) say they are “lurkers” — reading blogs but rarely commenting.



About Derek

My key interests are online investor relations, websites, social media, enterprise 2.0 and intranets, and XBRL. Speak to me if you need a solution in any of these disciplines, or follow my knowledge links on this site and others. Find me on Twitter, LinkedIn or in recent conversations.