Making money with online media

In light of the Rupert Murdoch announcement and the poor show for established newspapers around the world, the only model that makes sense to me is the paid referral:

News websites should be built so that the link to the article is not seen or copied. If you want to forward the article/email/retweet you get credits to view another two articles.
The recipients of your link get to see the article, natch. The site continues with advertising on the article page.

If you aren’t a broadcaster, you can get a widget or feed of the news into your website/facebook page. If you agree, you will get access to the site or an email digest or both.

Sound familiar? Is Googlenomics – let the crowd do the viral work for you and have a net to maximise the reach.

About Derek

My key interests are online investor relations, websites, social media, enterprise 2.0 and intranets, and XBRL. Speak to me if you need a solution in any of these disciplines, or follow my knowledge links on this site and others. Find me on Twitter, LinkedIn or in recent conversations.