Media: bloggers do advertorials

Microsoft has managed to persuade influential bloggers (in the US) to say favourable things about their catch-phrase “people ready“. For payola, of course. (I can’t bring myself to link to any of the sites in this post).

Related thoughts in time and out of season:

  • There I was thinking citizen journalism was impervious to the pitfalls of old media
  • Very sad to see Read/Write web there too
  • Great marketing strategy, but only as a one-off. Like the papparazzi, you have to be first to market and deflect the heat until 2nd2market catches up

About Derek

My key interests are online investor relations, websites, social media, enterprise 2.0 and intranets, and XBRL. Speak to me if you need a solution in any of these disciplines, or follow my knowledge links on this site and others. Find me on Twitter, LinkedIn or in recent conversations.