Microsoft has managed to persuade influential bloggers (in the US) to say favourable things about their catch-phrase “people ready“. For payola, of course. (I can’t bring myself to link to any of the sites in this post).
Related thoughts in time and out of season:
- There I was thinking citizen journalism was impervious to the pitfalls of old media
- Very sad to see Read/Write web there too
- Great marketing strategy, but only as a one-off. Like the papparazzi, you have to be first to market and deflect the heat until 2nd2market catches up